Super Cheap Fabrics · Email Desk
The whole list, laid out like cloth
74,322 subscribers on one bolt. Two questions make every cut: do they read us, and did they buy this year. The machine re-cuts the marker every day, so buy and you climb, go quiet and you sink. Tap any piece.
Every piece is sized to its real headcount. R0, R1 and R5 are drawn slightly larger than true scale so their labels stay readable. Counts pulled live from Klaviyo on 15 July 2026, drifting daily by design.
608 + 445 + 1,927 + 3,079 + 8,448 + 532 + 14,018 + 1,535 + 11,044 + 32,686 = 74,322 · every subscriber, exactly once. Nobody counted twice, nobody missed.
Four numbers that run the strategy
69.6%
of orders happen on 50% days. The list is trained to wait. That is the problem being fixed.
58%
break even: a metre held back from the sale wins if it has even a 58% chance of selling at base ($23.40 vs $13.50 profit)
34 days
median gap to the next order. Flows fire day 14 and 30, before the decision, not after
$206k
a year from 1,535 ghosts who never open email. Never sunset them
The month we are stepping toward
- W1 The event. One site wide 50%, 48 hours. VIPs see it a day early.
- W2 New arrivals. Base price, no offer.
- W3 The code wave. Private single use 50% codes to R6 Warm prospects. R8 and the win back ladder get theirs from the flows automatically. Never on the site, never a banner.
- W4 Group specials. The pairing email, the yardage guide. Nothing to anyone else.
- Q The wean. Today the store runs four public events a month. Each quarter one comes off: four, then three, then two, then hold at the single W1 event above. No step without four clean weeks in both ledgers, Klaviyo attributed revenue and the Shopify total.
The abort rule, agreed in advance: if monthly gross profit runs more than 10% under the step's forecast for two months straight, add one event back and hold. No arguing with the ledger. And the win only counts if both ledgers move: Klaviyo attribution from $78k toward $98k a month, and Shopify's $146,926 baseline rising with it.
Why the recut happened: the old groups graded people on ancient history. The old VIP list was 35% people with no order in a year; the old Loyal list was 54%. Every R group is defined by the last 365 and 120 days only, so nobody can be dressed up as something they no longer are, and every discount finally has one job and one audience.