SCF · Staff Desk

Who gets which email

Ten groups. Everyone is in exactly one, and the machine moves them by itself, every day: buy and you climb, go quiet and you sink, come back and you climb again. Send to every group on the same day and nobody gets two emails.

They read our email · 28,449
R1 VIP445 people5+ orders this year. Sews weekly, knows the stock, fears missing out.
Send: every sale a day early, last chance, new arrivals, one pairing email. About 8 a month.
Never: a scheduled discount code. A code here is a rare personal gesture, not a rhythm.
R2 Regular1,9272 to 4 orders this year. One more and they are a VIP.
Send: every sale, plus one pairing email a month. Sell the project, not the price. About 7 a month.
Never: extra discounts. They already buy.
R3 New buyer3,079Bought once. Needs proof it was not a fluke.
Send: sales and new arrivals, about 6 a month. Flows do the real work: day 14 and 30 project emails, win back at 90, 120, 180.
Never: campaigns on top of an active win back. Someone in the flow gets the big monthly sale only.
R4 Drifted buyer8,448Bought before, nothing in a year, still opens us.
Send: the big monthly sale and one win back angle. 2 a month, no more.
Never: the full blast. Volume kills what is left of this relationship.
R5 Hot prospect532Never bought, but on the site this month. Closest to money.
Send: nothing by hand. The cart and browse flows earn $5.18 a head and are mid conversation with them.
Never: a campaign. It earns 38 cents and interrupts the sale in progress.
R6 Warm prospect14,018Reads everything, never bought. Scared of ordering wrong.
Send: sale announces, the how much do I need chart, and their private single use 50% code to get over the line. About 4 a month.
Never: the code as a public banner. Private codes convert without training the list to wait.
They do not read our email · 45,873 · campaigns never come here
R0 New, settling in608 peopleJoined under 120 days ago, has not engaged yet. Just new, not dead.
Send: the welcome series, then let the clocks judge them after 120 days.
Never: the goodbye. Suppressing a subscriber in week one is how machines lose customers.
R7 Ghost, alive1,535Buys $206k a year, opens nothing. Email is not their channel.
Send: nothing. Leave them alone. Maybe one consented SMS experiment, once.
Never: sunset or suppress. They look dead in Klaviyo and are alive at the till.
R8 Ghost, gone11,044Bought once upon a time. Silent on both clocks for a year.
Send: one final win back flow with a unique expiring code, then suppress.
Never: delete. Suppressed keeps the history, deleted takes it away.
R9 Never anything32,686Never bought, never reads. Costs money and reputation every send.
Send: the goodbye flow, three emails in thirty days, then suppress. That lifts the inbox for everyone who reads us.
Never: include R0 or the 2,745 people we never actually emailed. They get a welcome, not a goodbye.

Before any send, five checks

  1. Audience is an IB R group. Never a Zyber list, never an old X segment.
  2. Unless it is one of the month's two biggest emails, exclude IB E Quiet 90.
  3. Anyone in a win back flow only gets the big monthly sale.
  4. Any code deeper than the sale price is unique, single use, expiring. Never public.
  5. Every claim true, unsubscribe footer untouched.

608 + 445 + 1,927 + 3,079 + 8,448 + 532 + 14,018 + 1,535 + 11,044 + 32,686 = 74,322, every subscriber, exactly once. Counts from 15 July 2026 and they move daily, because the machine is alive.